Key Strengths & Services
Global Distribution
BFF operates across the globe, offering seamless distribution of perfumes and luxury goods. With 40+ outlets worldwide, we ensure consistent quality and service in every market.
Private Label Solutions
Create your own fragrance line with our end-to-end private label services. From scent development to packaging, we deliver tailor-made solutions at global standards.
Corporate Gifting
Impress your clients and teams with custom perfume gifts designed for corporate needs. We blend elegance and personalization for lasting brand impressions.
Wholesale & Retail
We serve both retailers and wholesale clients with a curated range of perfumes and accessories. Our network ensures timely supply and competitive pricing worldwide.
Luxury Product Range
Discover a refined selection of perfumes, oils, incense, and more. Each product is crafted or selected for its quality, elegance, and sensory richness.
Trusted Brand Partner
As official distributors of exclusive global and in-house brands, BFF builds long-term value. We’re the partner of choice for quality, trust, and scalability.
Why Choose BFF International
Your Signature, Our Expertise
From personalized fragrance gifts to full-scale private label production, we turn your scent vision into reality. Work with world-class perfumers and access packaging and branding that meets global luxury standards.
Our deep understanding of regional preferences combined with a global supply network allows us to offer unmatched variety and speed. Whether you’re a boutique retailer, a corporate client, or a distributor, BFF ensures quality, consistency, and innovation in every bottle.
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More Than a Distributor
We Build Fragrance Culture: At BFF, we don’t just move products—we shape how perfume is experienced across the Middle East and Asia. Since 2009, we’ve introduced global fragrance houses to diverse markets and helped define regional preferences. From scent curation to retail storytelling, our role goes beyond logistics—it’s about creating emotional connections through scent.
With 40+ outlets and a hybrid model of retail and wholesale, BFF bridges the gap between international brands and consumers across India, the UAE, and beyond. Our network is built to scale, but grounded in detail—from product presentation to customer experience.
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Private Labeling
Create your signature fragrance line with our private labeling service. You can design custom-branded and packaged perfumes aligned with your vision.
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Private Label Perfume page link Corporate Gifts
Get customized perfumes and gift boxes for corporate events, product launches, and corporate relations. We design bespoke gifts for our corporate customers globally.
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Corporate gifting page link Perfume Wholesale
Get high-quality perfumes at competitive wholesale prices. We also cater to retailers and distributors, providing a wide range of fragrances.
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Perfume wholesale page link About BFF International
BFF was founded in the United Arab Emirates in 2009 and is headquartered in Dubai. The company distributes perfumes throughout the Asian market, including the Middle East and India. Through its 40+ outlets, it operates in both the retail and wholesale sectors, offering a diverse selection of top branded Perfume Accessories, Watches, Bags, Shoes, and Apparels.
We work with an exclusive collection of perfumes, incense, musks, and oils that are a sensual blend of notes from international houses as well as our own. BFF is our exclusive brands’ official distributor.
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Regional Reach
With 40+ outlets across the Middle East and India, BFF delivers international brands with a deep understanding of local consumer preferences.
Trusted Partner
Leading fragrance and fashion labels choose BFF as their trusted GCC partner for our scale, reliability, and retail execution.
Seamless Distribution
From port to point-of-sale, our logistics ensure that products arrive efficiently, securely, and market-ready—every time.
Curated Portfolio
We bring together premium perfumes, accessories, apparel, and more—carefully selected to meet the tastes of diverse markets.